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When an investor proposes to back your company, they may make a statement such as “I’ll invest $100,000 at a valuation of $1 million”. The thing here to remember is that the price of equity is linked to the valuation…
As a founder, the idea that to get investment you have to first give equity may freak you out. You have put a lot of effort into your company, and will continue to do the bulk of the work until the…
The number 1 reason startups fail is because there is no market need for what they are offering. Founders make a product and no one engages, no one buys and no one cares. The number 2 reason startups fail is because they…
If you’ve been following my blog with discipline, you’ve already read about how to create a sales funnel and how powerful a sales funnel can be. Today I’m going to give you insights that will make your sales funnel all…
Previously I have discussed how to use a sales funnel to get customers or to get funded. As you learned from that post, one key element to success in these endeavours is having a large amount of qualified leads. But this can be difficult. Finding…
As the old African proverb goes, ‘if you want to go fast, go alone, if you want to go far, go together’. This aphorism especially resonates when it comes to startups and investment. Virtually all founders at some point need the…
In a previous post I discussed the definition of a sales funnel and why it is a powerful tool in achieving your goals. Here is where I show you how to put theory into practice. We take the principles learned…
Sales. For some of you, the word conjures up dreaded images of sleazy mustachioed men in leisure suits knocking at your door with a case full of snake oil. Or maybe it brings to mind Willy Loman, the unstable, insecure, and…
Once you’ve found an accelerator (or accelerators) that is relevant for you, your first step is to visit the website to see if they are accepting applications. But what if they are mid-program or their applications are not open yet?…
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